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Brand identity, content creation, photography, apparel design, and UI design

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Developed everything from the brand name,
to the identity, color palette to the apparel design.

The charcoal grey and steel gray are versatile enough to allow for customization. The electric fuchsia is a bold, striking color that pops against the neutral grey for a vibrant and energetic accent. 

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Brand name and significance: Endura (endurance) Peak (the top, highest point). The logo represents the peak of a mountain and also the pick-axe used to climb the mountain in order to reach the top. The angular shape suggests movement and growth.

As content creator and head of EunduraPeak's social media accounts,
I spearheaded product and apparel photography, as well as designed and curated all social posts for Facebook, Twitter, and Instagram.


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